IIE

IIE INTRODUCTION TO PUBLIC RELATIONS

(Short Learning Programme)

INTRODUCTION

The general purpose of this short learning programme (SLP) is to introduce working professionals from various professions and disciplines (i.e. not public relations professionals) to the field and discipline of public relations. The learning units and outcomes are structured in such a way as to ensure a progression in the student’s basic knowledge and understanding of the nature of public relations.

WHO SHOULD ATTEND

  • Those who wish to understand the theoretical concepts, functions and techniques of public relations within a range of organisational frameworks.
  • Those who want to learn and understand the relationships between public relations and internal and external stakeholders in the communicative context of the organisation.
  • Those who want a broader knowledge of professionalism and business etiquette in the workplace.
  • Those wishing to learn personal and presentation skills that contribute to professional public relations.
  • Those who want to apply theoretical concepts to implement a public relations event and learn to use the correct document formats in the implementation of an event.

  British Accreditation Council 


DURATION

Introduction to Public Relations is offered as a distance short learning programme (SLP). 

PROGRAMME MATERIAL   

The SLP fee includes all programme material, which becomes the property of the student. This material constitutes a valuable source of on-going reference.  

PROGRAMME EVALUATION   

The SLP assessment involves an assignment, test and a formal examination at the close of the programme. 


PROGRAMME CONTENT

  • The nature of public relations
  • The functions and techniques of public relations
  • The specialisation areas of public relations
  • Relationships with target publics
  • Media liaison
  • Professionalism in the workplace and business etiquette
  • Aspects of personal development essential for the public relations practitioner
  • Event management in public relations

CERTIFICATION

Introduction to Public Relations is a short learning programme (SLP) that is certified by The Independent Institute of Education (The IIE) and endorsed by the Chartered Institute of Business Management (CIBM). Students enrolled in this SLP can apply, on successful completion, for recognition of the learning achieved, for the equivalent module offered on a full-time qualification, when registering for any other IIE programmes. 

All SLPs that are available through The Business School at Varsity College have been specifically designed for working adults. These SLPs differ from The IIE full qualifications that are also available through Varsity College and which are registered on the National Qualifications Framework. Before you register you must ensure that the programme you select best suits your individual learning and workplace objectives. 

Introduction to Public Relations is a short learning programme (SLP) that is certified by The Independent Institute of Education and endorsed by the Chartered Institute of Business Management (CIBM). Students enrolled in this SLP can apply, on successful completion, for recognition of the learning achieved, for the equivalent module offered on a full time qualification, when registering for any other IIE programmes. 

THE INDEPENDENT INSTITUTE OF EDUCATION - ACCREDITED BY THE BRITISH ACCREDITATION COUNCIL   

The IIE is internationally recognised and accredited by the British Accreditation Council (BAC). The BAC has been responsible for setting standards within the independent further and higher education sector for 25 years. Their accreditation is held by hundreds of colleges in the UK and overseas. They provide the leading mark of educational quality for the sector, which is used by students, parents, agencies and beyond as a guarantee of standards. For more information please visit www.the-bac.org

Testimonials

What students past and current are saying.

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"The IIE Project Management and Business Management programmes from The Business School at Varsity College has taught me teamwork skills. I have also learned other soft skills which include learning to delegate and developing the foresight to prevent problems before they arise through preventative planning measures."

Thokozani TK Ndawonde, Founder of Durban Marquee Invasion (DMI) ,The Business School Durban North Campus

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"The innovative, high quality lecturing at The Business School motivated me to work hard and I made it the top 10 achievers for the 2015 ICB examination, nationally."

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"I have always had a passion and aptitude for Accounting, and dream of becoming an Accountant. The ICB offering really appealed to me. Through hard work and determination I have taken a crucial step towards reaching my goal, while fostering good friendships with my fellow students and lecturers."

Gerard Paulsen, Invoicing Clerk.

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