(Short Learning Programme)   


The general purpose of this short learning programme (SLP) is to introduce working professionals from various professions and disciplines (i.e. not public relations professionals) to the field and discipline of public relations. The learning units and outcomes are structured in such a way as to ensure a progression in the student’s basic knowledge and understanding of the nature of public relations.    


  • Those who wish to understand the theoretical concepts, functions and techniques of public relations within a range of organisational frameworks.
  • Those who want to learn and understand the relationships between public relations and internal and external stakeholders in the communicative context of the organisation.
  • Those who want a broader knowledge of professionalism and business etiquette in the workplace.
  • Those wishing to learn personal and presentation skills that contribute to professional public relations.
  • Those who want to apply theoretical concepts to implement a public relations event and learn to use the correct document formats in the implementation of an event.

IIE accredited  British Accreditation Council 


Introduction to Public Relations is offered as a distance short learning programme (SLP).     


The SLP fee includes all programme material, which becomes the property of the student. This material constitutes a valuable source of on-going reference.      


The SLP assessment involves an assignment, test and a formal examination at the close of the programme.     


  • The nature of public relations
  • The functions and techniques of public relations
  • The specialisation areas of public relations
  • Relationships with target publics
  • Media liaison
  • Professionalism in the workplace and business etiquette
  • Aspects of personal development essential for the public relations practitioner
  • Event management in public relations


Introduction to Public Relations is a short learning programme (SLP) that is certified by The Independent Institute of Education (The IIE). Students enrolled in this SLP can apply, on successful completion, for recognition of the learning achieved, for the equivalent module offered on a full-time qualification, when registering for any other IIE programmes.  

All SLPs that are available through The Business School at Varsity College have been specifically designed for working adults. These SLPs differ from The IIE full qualifications that are also available through Varsity College and which are registered on the National Qualifications Framework. Before you register you must ensure that the programme you select best suits your individual learning and workplace objectives. 


The IIE is internationally recognised and accredited by the British Accreditation Council (BAC). The BAC has been responsible for setting standards within the independent further and higher education sector for 25 years. Their accreditation is held by hundreds of colleges in the UK and overseas. They provide the leading mark of educational quality for the sector, which is used by students, parents, agencies and beyond as a guarantee of standards. For more information please visit www.the-bac.org.  


What students past and current are saying.

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"I've completed 2 courses with The IIE's Business School at Varsity College Cape Town. My experience with this institution has been overwhelming. The staff and lectures are very helpful and excellent in the roles they play. Their schedules and time frames for each of the courses I've finished thus far have been 100% correct."

Stanley Roman

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"The course was so practical, I feel like I have the ability to go out and manage a project. It's not all theory that I have no clue how to apply. It was a privilege to learn from Bobby Keller at The IIE's Business School at Varsity College Pretoria. He has a lifetime of experience to share."

Lida van Eden

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"The IIE's Business School at Varsity College Cape Town gave me a chance to experience tertiary education the way it should be. I am able to go into the working world with some of their academic teachings and life advice."

Thabiseng Chiwashira

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