• Internal and external environments that affect strategic management.
• Formulation of strategic actions using appropriate tools and the implementation of the strategic plans.
• Improving the ability to review existing and new strategies for further growth.
• Evaluation of marketing opportunities in different environments.
• Competitive and generic strategies for survival against rivalry competitors.
• Managing products through various stages from introduction to maturity to decline.
• Customer Relationship Management strategies.
• Identify and implement Marketing strategies for different business scenarios.
Leadership and People Management
• The impact of individual diversity and applying the principles of diversity management for effective teamwork.
• Principles of organisational psychology used to foster high employee performance. These principles include: the principles of human development, personality, perception, attribution, self-image, motivation and performance management.
• Group behavioural dynamics in the workplace.
Principles of Economics
• The nature of demand and supply and application of this understanding to business decision making.
• Theory of exchange rates and interest rates to business decision making.
• Market structures and its influence on strategy formation.
• Nature and behaviour of costs, total costs, average costs and marginal costs.
• Concepts and principles of Operations Management in the business environment.
• The planning, organising, leading and controlling of processes of Operation and Production Management to ensure inputs translate to the required outputs within the business entity.
• Integration of Operational Management practices to meet business requirements within the operations of the business entity.
Finance for Managers
• Types of business structures and the objectives of each.
• Interpretation of financial information to facilitate informed decision making.
• Budgeting and costing techniques within an organisation.
• Analyses and interpretation of financial results to facilitate sound financial and investment decisions.
At The IIE's Varsity College we are proud of and passionate about our shift away from the 'traditional lecturing' methodology to our blended-learning strategy – the VCBlend.
This blended-learning strategy extends learning beyond the confines of the classroom and creates opportunities for our students to work collaboratively, with peers and their educators, to construct their understanding of concepts. Student engagement is supported by the use of online learning materials and activities that have been developed to underpin our teaching strategy, and where possible lecturers will make use of Web 2.0 tools to action the activities.
This student-focused approach compels our students to be accountable for their learning while developing the critical skills they will need to thrive in the rapidly changing 21st century work environment.
As such, academic life for our students is dynamic, challenging and relevant.
The business simulation is a licenced "game" from a company called Business Today. Students will spend two full days (7 hours per day) under "business conditions" and will be split into groups of 4. Each group will be a "company" and will be tasked with having to make decisions in order to make the maximum profit for their companies.