ICB Marketing Management & Public Relations

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This programme is designed for an individual in a marketing and public relations support role. This includes assistants and PA’s to marketing managers as well as co-ordinators within a marketing department.   This short learning programme is one of the modules of the ICB Junior Office Administrator qualification.


Suitable for I ndividuals looking to enter or recently appointed into the following positions:

Receptionists, Office Assistant, Office Administrator, Public Relations Assistant, Marketing Administrator or Executive Personal Assistant.



Lectures are conducted twice a week in the evenings or on a Saturday morning over 12 weeks.


Programme Evaluation

The programme fee includes ICB Registration, ICB assessment fees and all study material, which becomes the property of the student.


Course Information


Students should meet the following requirements:

  • Completed Grade 12 (std 10) or equivalent and at least 16 years of age.
  • Be proficient in English
  • Must be able to prepare for lectures and engage in self-directed study outside the classroom and be prepared for dynamic discussion in the classroom.


Course Information


A marketer is responsible for developing product concepts, designing pricing strategy, determining appropriate distribution systems and creating effective promotion campaigns. Often the office administrator plays an important support role for marketers.

This module therefore introduces the student to principles of product, price, distribution and promotion planning. Within the promotion section special attention is given to various PR activities.


Course Information


The Institute of Certified Bookkeepers (ICB) is a Quality Assurance Partner (QAP) of the Finance and Accounting Services Sector Education and Training Authority (FASSET SETA). FASSET SETA falls under the Occupational Qualifications Framework (OQF) which is quality assured by the Quality Council for Trades and Occupations (QCTO).  


Varsity College, is a brand of The Independent Institute of Education (Pty) Ltd (The IIE) which is registered with the Department of Higher Education and Training (DHET) as a Private Higher Education Institute, offers tuition for the Marketing Management & Public Relations which is certified by FASSET and is one of six modules constituting the qualification, a Certificate: Office Administration, NQF level 5 (SAQA ID: 23618), which ICB offers. 


On successful completion of this Marketing Management & Public Relations module, students will receive a full transcript of results from the ICB. FASSET will issue your qualification certificate to you within three months once and if you have completed all the modules that make up your qualification.


The Marketing and PR programme is certified by the Institute of Certified Bookkeepers and is one of six modules constituting the Junior Office Administrator qualification, a Certificate: Office Administration, NQF level 5 (SAQA ID: 23618).

Course Information

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The Business School

The Business School at Varsity College offers ambitious working adults the opportunity to build on their skills with convenient part-time study. You can choose from a variety of world class programmes, that won’t impact on your work hours.

Our aim is to provide a vibrant, fulfilling experience for students. And to ensure their return to a formal learning environment is as undaunting as possible. We offer a high standard of education, with high quality educators and hand-picked partners.

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