Strategic Management: Concepts And Practice | The Business School

IIE Strategic Management: Concepts & Practice

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This programme is designed for new to middle managers seeking to enhance their existing strategic management skills. The turbulent business environment of the 21st century is a source of constant change and intense competition.  Managers are expected to respond to these changes with innovative strategic decisions and plans that minimise potential threats and maximise business opportunities.     



  • Individuals currently in new to middle management positions.
  • Individuals seeking to update their knowledge of strategic management.
  • Entrepreneurs looking to expand their business and who require support in strategic planning and implementation.



Lectures are conducted once a week in the evening or on a Saturday morning over 16 weeks.


Programmes Material

The short learning programme (SLP) fee includes all programme material, which becomes the property of the student. This material is a valuable source for ongoing reference.


Programme Evaluation

The completion of a portfolio of evidence or assignment.



 This SLP aims to achieve the following:

  • Enhance the ability to analyse the business environment, generate and evaluate strategic options for a business.
  • Enhance the ability of critical thinking, creativity and innovation in business decision making.



The IIE has been internationally recognised and accredited by the British Accreditation Council (BAC). The BAC has been responsible for setting standards within the independent further and higher education sector for 25 years. Their accreditation is held by hundreds of college in the UK and overseas. They provide the leading mark of educational quality for the sector, which is used by students, parents, agencies and beyond as a guarantee of standards. For more information please visit


*Please note that content is subject to change

Conditions and entrance requirements apply.

 British Accreditation Council


Students should meet the following requirements:

  • Be proficient in English. 
  • Should be in a new to middle management position
  • Must be able to prepare for lectures and engage in self-directed study outside the classroom and be prepared for dynamic discussion in the classroom.


Course Information


***Management 1

  •  Understanding the role of management within a business.
  •  The impact of the business environment on business and management.
  •  Management competencies required to manage a business.
  • Understanding the concepts, principles and practices of the main management activities. These activities ensure the desired implementation of plans and include: drafting strategies and plans, organising employee roles and responsibilities, leadership and motivation and relevant control.
  • The introduction to the key business functional departments. These include the Operations, Human Resources, Marketing, Finance and General Management.
  • Types of communication and appropriate techniques for a variety of business contexts. 
  • The compilation of a variety of business documentation using the above principles.


 ***Please note that individuals with any one or more of the following may receive an academic credit for Management 1:

  • Previously completed a business qualification (degree, diploma, certificate or short learning programme)
  • An existing manager with five or more years of management experience.


Students will also need to submit proof of their qualification as outlined: degree, diploma, certificate or short learning programme or a letter from their company stipulating their managerial/work experience. 


Management 2

  • Internal and external environments that affect strategic management.
  • Formulation of strategic actions using appropriate tools and the implementation of the strategic plans.
  • Improving the ability to review existing and new strategies for further growth. 
  • Evaluation of marketing opportunities in different environments.
  • Competitive and generic strategies for survival against competitors. 
  • Managing products through various stages from introduction to maturity to decline.
  • Customer Relationship Management strategies.
  • Identify and implement marketing strategies to different business scenarios.


Course Information


Strategic Management: Concepts and Practice is a SLP that is certified by The Independent Institute of Education (The IIE). Students enrolled for this SLP can apply, on successful completion, for exemption, based on recognition of prior learning, from the equivalent module offered on a full time qualification/SLP module, when registering for the Management Development Programme (exempt from Management 1 and Management 2)*


All SLPs available through The Business School have been specifically designed for working adults. These SLPs differ from the full qualifications available through Varsity College which are registered on the National Qualifications Framework (NQF). Before registration students must ensure that the programme selected best suits their individual learning and workplace objectives.


Course Information

Similar Programmes

The Business School

The Business School at Varsity College offers ambitious working adults the opportunity to build on their skills with convenient part-time study. You can choose from a variety of world class programmes, that won’t impact on your work hours.

Our aim is to provide a vibrant, fulfilling experience for students. And to ensure their return to a formal learning environment is as undaunting as possible. We offer a high standard of education, with high quality educators and hand-picked partners.

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